Category Manager Non Fashion

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London | Ref: BBBH14189

£60000.00 - £70000.00 per annum + Additional benefits

Category Manager- Non Fashion

Key Responsibilities:

Category Strategy & Planning
Research and understand market potential and optimisation opportunities across the divisions within their remit:
Market (region) and competitor research
Customer profiling and segmentation (working with CRM)
Analysing brand and product offer relative to customer, region and competition
Outline, review and approve divisional trading strategies with the trading managers and marketing teams, to ensure sales targets are achievable from an online trading and performance marketing perspective:
Break divisional plans down to a regional market level,
Challenge all key metrics (visits, conversion, AOV and slippage)
Ensure marketing plans can meet demand targets
Work with the Head of Online Trading, Head of Online Marketing & Merchandise Manager to confirm headline financial plans are robust and achievable, relative to divisional planning.

Support the Merchandise Manager in briefing the Merchandise Planning and Buying Teams seasonal growth plans:
Agree/ complete brand level analysis of sales plans
Discuss & align the online range planning with the online customer base
Confirm seasonal OTB, within the Own Bought areas
Set & communicate sales targets across key concession brands

Category Trading

Ensure that a "trading" culture exists within the teams, focused on production productivity, range optimisation and merchandising performance
Oversee trading manager range planning and optimisation.
Track and monitor the correct creation of product within PIM, across the divisional estate, ensuing the correct product hierarchy is applied and consistent base data created
Promote and interrogate the relationship between performance and stock availability, providing challenge and feedback to Trading Managers and Buying teams
Constantly monitor data analytics and where necessary adjust or reset KPIs
Working with the analyst team and site monitoring tools to consistently respond to site usage data to improve customer journeys and increase on-site conversion rates
Work with BA/PM team to develop out change requests, MVT/AB tests & development project requirements.

Category Operational Management

Support the different potential operating models within the divisions:
Online only brands
own-bought and concession brands
SOR relationships, with concession brands

Set-up and maintain trading relationships between online & concession brands:
Technical integration (CDM) and on-going merchandise data management
Demand forecasting, range planning and in-season management
Brand & asset management
Picking & fulfilment

Manage stock & supply chain within the divisions:
Work closely with merch data/ merchandise planning teams
Own bought vs concession stock management
PFSF/PFDC optimisation
Shared stock holding and allocation
Replenishment models
Vendor direct

Oversee seasonal production volumes & productivity
Set production budgets, allocations and scheduling
Manage budget transfer across divisions (in-season)
Concession production management

Category Marketing

Provide the key link between the trading teams and the marketing teams, liaising with the Head of Online Trading and Head of Online Marketing and the divisional managers. Critical to the role is agreeing marketing plans to meet trading targets and most importantly reviewing in-season performance to revise and optimise either trading strategies or marketing activities.

Performance Marketing:

Working closely with the Online Marketing Manager:
Review channel level planning by division
Assess regional market opportunities
Consider marketing spend mix across divisions, relative to best opportunities
Monitor in-season performance and provide persistent feedback on opportunities/risks (stock availability, new in, brand launches, exclusives etc)
Link on-site analytics, customer profiling and brand/product availability
Understand all key onsite analytics and performance metrics to align & optimise trading potential with marketing activities
Liaise with Content & Creative teams to ensure all relevant assets are created for use in all performance marketing

Campaign Management:

Working closely with the Campaign Marketing Manager:
Identify opportunities with each business/brand campaign
Challenge the business marketing teams on campaign objectives, activity, messages and comms
Review & assess relevant customer journeys linked to the campaign off site and on-site, to ensure throughput is maximised
Plan on-site ranging & merchandising to maximise the trading potential of the campaign
Liaise with the business on all asset requirements
Interpret the business campaign calendar to build this into divisional planning and trading strategies

Onsite Marketing:

Lead the Forward Trade meetings to ensure onsite customer journeys and on-site collateral visibility is optimised, relative to each trading periods divisional opportunities, to deliver the best conversion rates/sales:
Home page planning
Category landing page coverage,
Use of site-wide espots,
Onsite merchandising to support promoted areas

Trade Team Management and Development

Divisional Trading Managers to report directly to the Category Managers.
Responsible for recruitment of Trading Mangers, with final approval from Head of Online Trading
Work with Head of Online Trading to provide clear performance management and personal development for Trading Managers.
Ensure that the Development Framework is firmly imbedded in the Trade Team with a clear understanding of the steps for career progression
Implement strict standards across the levels within job roles with a high standard for what 'good' looks like
Instil a training ethos within the Category with a particular emphasis on identifying our HIPOs and fast tracking their development

Personal Requirements

Leads by example

Strong leadership qualities and people management skills

Organised, methodical, efficient & reliable

Ability to work under pressure

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