Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Redditch
Redditch is a moderately populated Worcestershire town situated about 12 miles (20 km) south of the centre of Birmingham. Worcester is the same distance to the west and Leamington Spa is over to the west, and the whole town is surrounded from west to north to east by a curve made up of the M5, M42 and M40. The town’s population is around 80,000.
The town is historically noted as being the manufacturing base for needles, and at one point 90 per cent of the world’s needled could trace its journey back to Redditch. The industry has largely gone away now, replaced by a multitude of small manufacturing businesses. However the needle-making heritage lives on in the shape of the National Needle Museum, which tussles with Keswick’s pencil museum for the top spot on most tourists’ must-visit-before-I-die lists.
Redditch became a new town after the Second World War, and much of the old buildings and infrastructure was demolished to make way for a more modern, planned town. The town has a few notable residents in the world of business. Motoring and cycling retailer and windscreen wiper blade fitter Halford’s has its headquarters in the town, as does the engineering company GKN (formerly Guest, Keen and Nettlefolds), which can trace its history back to the 1700s. There’s also a major shopping centre, Kingfisher, which is responsible for creating a lot of local jobs. With such a diversity in Redditch and great links to major cities, it’s little surprise that Marketing assistant jobs appear in our inbox from time to time.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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