Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in West Yorkshire
An English county in the region known as Yorkshire and the Humber, West Yorkshire is surrounded by Derbyshire, Lancaster, North and South Yorkshire and Greater Manchester.
It is home to a number of large metropolitan boroughs, each of which offers a variety of opportunities for those seeking Marketing assistant jobs. These include the City of Leeds, the City of Wakefield, the City of Bradford, Calderdale and Kirklees.
During the 17th and 18th centuries, the region's economy relied mainly on the wool and textile industries - this was given a significant boost during the Industrial Revolution as steam power and machinery increased production dramatically. Coal mining also helped to bring wealth to the area.
Today, the West Yorkshire area is still known for manufacturing and engineering, while financial companies, call centres, the service sector, tourism and retail are also important.
Supermarkets Morrisons and Asda both have their corporate headquarters in the region, while just some of the other companies that have regional or national offices in West Yorkshire include Nestle, Cummins Turbo Technologies, Hallmark Cards, Pace plc and Syngenta AG.
Financial and professional services companies like KPMG, Norwich Union, First Direct, Direct Line, Lloyds Banking Group, Yorkshire Bank, Bradford and Bingley and Zurich also all have large operations here.
Popular locations
Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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