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Category Manager

Ref: AS7733974

RG14, United Kingdom

£50,000

  • Permanent
  • Market Trend Analysis
  • Data-Driven Decision Making
  • Stakeholder Engagement

About the candidate

The candidate is an accomplished Category Manager in the FMCG sector, with a particular focus on the wine industry. Driven by a passion for consumer insights and data, this professional has developed a robust capability in analysing market trends and converting complex data into strategic actions. Their expertise spans across working with mid-size companies to enhance brand presence and improve sales through informed, insight-driven strategies. This individual thrives on challenges and aims to utilise their skills in a dynamic, growth-oriented environment.

With a commendable background that includes roles such as Category Analyst and Marketing Coordinator, the candidate has effectively engaged in substantial market trend evaluations, collaborated with major retailers, and developed impactful marketing campaigns. These experiences have honed their ability to craft compelling narratives to drive category growth and foster valuable industry relationships.

What makes them great?

  • Data-Driven Decision Making: Demonstrated capability in translating complex datasets into actionable strategies, instrumental in achieving a 15% increase in sales for strategic product lines.
  • Effective Communication: Strong presentation and negotiation skills, adept at developing compelling narratives for market positioning.
  • Collaboration and Influence: Effective collaborator and influencer, which has led to a 20% uplift in sales through tailored promotional strategies.

Areas of expertise

  • Market Trend Analysis: Proficient in evaluating and interpreting market data to identify trends and opportunities for growth.
  • Category Management: Skilled in overseeing category performance, developing strategic insights, and collaborating with sales teams to boost product reach and profitability.
  • Stakeholder Engagement: Excellent at building and maintaining relationships with key business partners and stakeholders, enhancing collaborative efforts and achieving organisational goals.