Graphic Designer - Birkenhead

Graphic Designer

Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.

Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.

So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier

The skills required

Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements

You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.

 

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Graphic Designer Jobs in Birkenhead

While Birkenhead has always lived in the shadow of the world-famous port city of Liverpool just across the Mersey, it has a maritime history that is of huge importance to the region and the nation. The town has a history of shipbuilding, and although the industry has had its ups and downs, with particular lows in the 1980s, it seems to be on the up again, with the Cammell Laird shipyard getting back up to speed after collapse and buy-out. The shipyard has an illustrious history, being the birthplace of HMS Prince of Wales, HMS Ark Royal (the 1938 incarnation) and RMS Mauretania to name but a few. The famous Mersey ferry (actually three boats) sails from Birkenhead to Liverpool daily.

Although the town of Birkenhead is home to just over 80,000 people, it forms part of a sprawling conurbation along the east of the Wirral Peninsula that takes in New Brighton, Bebington, Wallasey and, of course, Tranmere. Taken together, the population is well over 300,000, the size of a small city.

Luckily, the ferry isn’t the only way across the Mersey. Two road tunnels and a rail tunnel connect Birkenhead to Liverpool, which in combination with the M53 running up the spine of the Wirral, make it a particularly well connected town. This large population and the re-emerging shipyard make Birkenhead a good place to look for Graphic Designer jobs in the North West of England.

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