Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Cannock
Cannock is one the constituent parts of Cannock chase in southern Staffordshire, a district with a population of around 100,000. The town is more strongly connected with the cities of Birmingham and Wolverhampton to the south and south west respectively, however, although Stafford is just 9 miles (14 km) to the north. Cannock is connected to the rest of the country via the M6 (and the M6 Toll, which passes directly to its south) and the M54 can be joined just to the south west as it heads westwards towards Shrewsbury.
Like much of the Black Country, Cannock went through a period of massive growth during the Industrial Revolution, with the area being best known for its coal mines which helped fuel the industry going on to the south. However the decline followed the same pattern, and unusually, Cannock’s de-industrialisation was accompanied by a falling population rather than an effort to diversify. The town is now an averagely built-up town with several areas of woodland, parks and golf courses dotted around. There is light industry to the south, but generally speaking Cannock is a commuter town.
Though Cannock is not large in itself, it is located close to three large concentrations of population, and this means that anyone looking for Graphic Designer work might do well to cast their net a little further afield, perhaps to Birmingham, Wolverhampton or Stafford, or perhaps even Stoke or Derby. That said, all towns have logistics and supply chain needs, so there’s no reason why something local might come up.
Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.Contact us