Category Development Manager
London, UK
£55,000
- Permanent
- Strategic Growth
- Trade Marketing Expertise
- High-Impact Analyses
About the candidate
The candidate is a dynamic and driven Category Development Manager with a substantial background in consumer goods. They exhibit a strong analytical prowess, effectively utilising data insights from platforms such as IRI and Kantar to fuel category growth and strategic decision-making. Their adeptness in fostering strategic relationships and engaging with a wide array of stakeholders, including senior management and retail partners, makes them an asset. Intuitive in fast-paced environments, the candidate shines in dissecting complex challenges and suggesting practical solutions that cater to prevalent consumer needs, ensuring alignment with business objectives.
What makes them great?
- Proven Impact: Demonstrated success in driving category sales up by 15% within a year and achieved a 20% growth in market share in the infant product segment.
- Leadership and Communication: Effective at building and leading teams, and excellent at communicating complex data into actionable insights for diverse audiences.
- Insight-driven Results: Leveraged extensive market data analysis to improve inventory turnover and promotional effectiveness, showcasing their ability to impact the bottom line.
Areas of expertise
- Strategic Category Development: Proficient in orchestrating and implementing category strategies that significantly enhance product visibility and drive sales growth.
- Trade Marketing: Skilled in deploying effective trade marketing initiatives that optimise product placement and promotions across various retail channels.
- Market Analysis: Experienced in conducting thorough market research and analysis to inform category management and support strategic decisions.