Category Manager

Ref: AS2354568

London, United Kingdom

£65,000

• Permanent
• Consumer Goods Category Strategy
• Product Marketing
• Data-Led Range Optimisation

About the candidate

A commercially minded Category Manager with a strong background across consumer goods, consumer electronics, lifestyle products and retail. They bring a great mix of category strategy, product marketing and buying experience, with a clear focus on using data to shape ranges, pricing and market positioning.

They are confident working cross-functionally with sales, marketing, product and supplier teams, and are comfortable presenting insight-led recommendations to senior stakeholders. They enjoy taking ownership, moving at pace and finding opportunities to drive growth, improve product performance and support successful launches.

What makes them great?

• Proven Category Growth: Delivered around 20% year-on-year category revenue growth through improved product coverage, pricing alignment and market-led strategy.
• Strong Marketing Impact: Supported product campaigns and launches that contributed to around 30% uplift in brand engagement for a mid-sized direct-to-consumer lifestyle business.
• Collaborative Commercial Style: Works well across buying, product, sales and marketing teams, translating insight into practical recommendations that support growth and better decision-making.

Areas of expertise

• Category Strategy & Range Planning: Experienced in managing product ranges, reviewing performance and optimising product coverage in line with market trends and customer demand.
• Product Marketing & Launches: Skilled in shaping product lifecycle plans, positioning and go-to-market activity across consumer-focused categories.
• Data-Led Decision Making: Strong analytical approach, using sales data, consumer trends and competitor insight to support pricing, buying and commercial decisions.