Category Manager
Ref: AS6440652
London, UK
£55,000
- Permanent
- FMCG Category Growth
- Shopper Insight
- Retailer Partnerships
About the candidate
This candidate is an accomplished category management professional with over five years’ experience in the FMCG sector, with a strong track record across convenience, grocery and international markets. They bring a confident mix of commercial thinking, shopper insight and data-led decision-making, helping teams turn market trends into clear category growth plans.
They are particularly strong at building trusted relationships with sales teams, suppliers, retailers and cross-functional stakeholders. With experience supporting product launches, promotional planning and merchandising strategy, they would suit a permanent opportunity where they can help shape category performance and support the growth of innovative consumer products.
What makes them great?
- Proven Sales Growth: Delivered around 20% category sales growth within a year by developing insight-led growth plans for a major FMCG brand in the convenience channel.
- Promotional Impact: Played a key role in improving promotional effectiveness, helping boost seasonal sales by around 15% within a national grocery environment.
- Insight-Led Storytelling: Strong at turning market research and performance data into engaging stories that influence product development, marketing and category decisions.
Areas of expertise
- Category Strategy: Experienced in building and delivering category growth plans using market data, shopper behaviour and consumer trends.
- Shopper & Market Insight: Skilled at translating complex data into clear, practical recommendations that support commercial decisions.
- Retailer & Stakeholder Collaboration: Confident working with sales teams, suppliers and retail partners to improve assortment, promotions and merchandising activity.