Head of Sales
Ref: 642462
Bedfordshire, England, UK
£90,000
- Permanent
- Strategic Sales Leadership
- Key Account Growth
- Foodservice Equipment Sector
About the candidate
A commercially focused sales leader with over 15 years’ experience driving revenue growth across the professional food equipment and machine manufacturing sector. They have led regional and national sales teams with experience spanning full P&L ownership, key account growth, partner management, pricing, contract negotiation and go-to-market strategy. They bring a consultative, solution-led approach to B2B sales, combining strong customer relationship management with pipeline discipline and hands-on team development.
What makes them great?
- Exceptional revenue growth: Increased regional turnover from £5m to £60m while sustaining performance through economic challenges and the COVID-19 pandemic.
- Strong profitability: Consistently achieved an average EBIT of 25%, balancing significant revenue growth with robust financial performance.
- Business turnaround success: Delivered 10% growth against plan following five consecutive years of flat performance.
- Strategic customer development: Increased key account revenue by 35%, strengthening relationships with national customers and expanding market penetration.
Areas of expertise
- Commercial team leadership: Scaled a sales organisation from a single salesperson to a multi-tiered leadership team supporting substantial business expansion.
- Key account management: Strengthening strategic customer relationships, growing national accounts and expanding market penetration across foodservice sectors.
- Foodservice equipment sector: Extensive commercial leadership experience within the professional foodservice equipment industry.
- Award-winning performance: Achieved global subsidiary recognition, outperforming more than 110 international operations.