National Account Manager

Ref: AS5709189

Sutton Coldfield, England

£40,000

• Permanent
• FMCG Account Growth
• Retail Customer Relationships
• Commercial Negotiation

About the candidate

A commercially focused National Account Manager with over six years’ experience across FMCG, consumer goods and retail environments. They have a strong track record of managing key national retail accounts, building trusted customer relationships and delivering growth through effective account planning, negotiation and category-led strategies.

They are confident working cross-functionally with sales, marketing and wider commercial teams to improve product visibility, launch new ranges and strengthen customer partnerships. Analytical, proactive and easy to work with, they bring a balanced mix of relationship management, forecasting and commercial delivery.

What makes them great?

• Delivered strong sales growth: Led retail account initiatives within a regional FMCG business that achieved around 20% annual sales growth.
• Successful product launches: Helped launch new product lines for a mid-sized consumer goods business, contributing to around 15% year-on-year revenue growth.
• Customer-focused approach: Improved customer satisfaction by around 10% in a large DIY retail environment through clear communication, responsiveness and strong relationship support.

Areas of expertise

• National account management: Experienced in managing major retail accounts, supporting retention, growth and stronger customer engagement.
• Commercial negotiation: Skilled in negotiating promotional plans, trading terms and new product listings to support profitable growth.
• Forecasting and performance analysis: Confident creating sales forecasts, reviewing promotional effectiveness and using insight to shape account plans.