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Sales Director

Ref: 518069

West Yorkshire, UK

£100,000

  • Permanent
  • Commercial Growth Leadership
  • FMCG & GNFR Sales
  • Strategic Account Management

About the candidate

A senior commercial leader with strong experience across GNFR, FMCG, business services and compliance-led sectors. They have worked in both large corporate environments and PE/VC-backed SMEs, leading sales strategy, P&L performance, account management, new business development and customer growth across grocery, retail, wholesale, export and B2B service channels.

They bring a very customer-focused approach, with a track record of building high-performing sales teams, improving account structures, driving retention and creating tailored solutions for major retail and service-led customers. Available on one month’s notice and seeking a permanent opportunity.

What makes them great?

  • Proven Revenue Growth: Helped grow one major account from around £6m to over £13m in a year, while also turning the account from loss-making to profitable within 10 months.
  • Strong Commercial Impact: Delivered around £7m of profitable new business in a GNFR consolidation role, plus a further £1.5m of new business within a privately owned packaging and distribution environment.
  • Efficiency & Value Creation: Led initiatives that delivered around £1m in process savings, saved a major retail customer around £200k through data-led insight, and cleared approximately £500k of aged debt.

Areas of expertise

  • Commercial Strategy & P&L Management: Experienced in building sales plans, managing budgets, forecasting, pricing and margin performance across multi-million-pound portfolios.
  • Account Growth & Customer Partnerships: Strong background in joint business planning, contract renewals, tender leadership and growing share of wallet across major retail and B2B customers.
  • Sales Leadership: Confident leading direct and indirect sales teams, setting KPIs, improving structures and developing people through periods of growth and change.