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Sales Manager

Ref: AS5465171

London, UK

£45,000

  • Permanent
  • Food Manufacturing Sales
  • Account Growth
  • Business Development

About the candidate

This candidate is a commercially minded sales professional with strong experience across food manufacturing, FMCG and bakery supply environments. They have built their career around account management, business development and long-term customer growth, with a practical understanding of how to position products, negotiate agreements and spot new opportunities.

They come across as proactive, collaborative and customer-focused, with a track record of working closely with internal teams to shape proposals, improve customer engagement and support profitable sales growth.

What makes them great?

  • Improved customer retention: Delivered a 30% increase in customer retention through structured account planning and a focus on long-term value.
  • Grew new accounts: Supported new business activity that achieved a 20% increase in new accounts within the first year.
  • Delivered sales growth: Helped drive 15% year-on-year sales growth by strengthening customer engagement and using market insight to guide activity.

Areas of expertise

  • Account management: Experienced in managing varied customer portfolios, building strong relationships and developing tailored account plans to support retention and growth.
  • Business development: Skilled at identifying prospects, opening new conversations and converting opportunities within food manufacturing and FMCG markets.
  • Commercial negotiation: Confident leading pricing and supply agreement discussions while maintaining a balanced, customer-led approach.