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Senior National Account Manager

Ref: AS6640315

Newport, Wales

£60,000

  • Permanent
  • Off Trade FMCG Sales
  • Retailer Partnership Growth
  • Commercial Strategy

About the candidate

A commercially focused sales professional with strong experience across the FMCG and drinks sectors, with a particular focus on the UK Off Trade channel. They have built a solid track record of developing customer strategies, negotiating Joint Business Plans and growing distribution across major grocery and convenience retailers.

They bring a collaborative, data-led approach and are comfortable working in fast-paced branded environments. With strengths across pricing, promotional planning, forecasting and retailer relationship management, they are well placed to support profitable growth within a permanent national account role.

What makes them great?

  • Proven Off Trade growth: Delivered double-digit year-on-year growth by leading channel strategy and negotiating successful Joint Business Plans with major retailers.
  • Strong commercial impact: Achieved a 30% increase in sales volume through improved pricing and promotional campaigns, while also contributing to a 15% revenue uplift earlier in their career.
  • Retail relationship builder: Known for developing strong partnerships with national retailers and working closely with marketing teams to maintain brand consistency across channels.

Areas of expertise

  • National Account Management: Experienced in managing Off Trade accounts across major grocery and convenience retailers, with a focus on long-term customer growth.
  • Commercial Strategy & Negotiation: Skilled in building Joint Business Plans, refining pricing strategies and shaping promotional activity to improve sales performance.
  • FMCG & Drinks Market Insight: Confident using market data, forecasting and budget management to support decision-making and drive brand performance.