Chief Marketing Officer - Dumfriesshire

Chief Marketing Officer

The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).

The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.

The skills required

Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.

All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.

Chief Marketing Officer Jobs in Dumfriesshire

Dumfriesshire is a region in the central south of Scotland, bordering England to its south, Kirkcudbrightshire and Ayrshire to its west, and Lanarkshire, Peeblesshire and Selkirkshire to its north. Today it is part of Dumfries and Galloway, a county that stretches roughly along the route of the A7 in the east all the way over to the Irish Sea in the west. Its historic county town, Dumfries, is relatively large, with a population of over 40,000, and the same town is now the headquarters of Dumfries and Galloway. The town of Gretna, famous for marrying eloping couples, is just inside Scotland in Dumfriesshire.

The A74(M) and the main England to Glasgow railway passes through Dumfriesshire, and these provide good links between the cities of Edinburgh and England. There is certainly the potential for Chief Marketing Officer jobs to be created in Dumfriesshire, as there is wherever good communications link major centres of population.

Popular locations

Fulfill your CMO needs at Cast UK

Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.

If you want to be on the other side of the interview table, why not register below and tell us about your experience and why top companies need your CMO talents?

Contact us