Chief Marketing Officer

Chief Marketing Officer

The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).

The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.

The skills required

Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.

All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.

 

 

Latest vacancies

LATEST

Account Manager

Barking and Dagenham, London

Negotiable

Role TitleAccount ManagerLocation Barking, EssexRole ProfileBased in our Barking Head Office you will be the primary point of contact for a large portfolio of customers you will deliver a professional...

1 month ago

Content & Campaign Manager - Germany

Berlin

£45000.00 - £50000.00 per annum

Brand & Campaign Manager Berlin - Germany Between €45,000 - €50,000 Role Profile An exciting opportunity for a Brand & Campaign Manager to join a start-up company whose mission is to play their part...

3 days ago

UK Managing Director

Hampshire

£140000.00 - £160000.00 per annum Benefits

UK Managing Director, Hampshire, £140,000 - £160,000 Benefits Do you want to take the helm of the UK business that is part of a wider Global group? Our client is a specialist Retailer, whose Head Of...

1 week ago

Marketing Manager

London

Negotiable

Role TitleMarketing ManagerLocation LondonRole ProfileMy client is one of Europe's most exciting and fastest growing businesses in Europe, with ambitious plans to grow across the UK and France. The Ma...

1 month ago

Senior National Account Manager - France

Paris, Île-de-France

£80000 - £85000 per annum

Senior National Account Manager - France & BeNelux Paris Overview: My client is a fast-growing company in the perfume and cosmetics industry. Brands they operate include GHOST, NAOMI CAMPBELL, ARIANA...

1 month ago

Traffic Management BDM

Maidenhead, Berkshire

Up to £60000 per annum

Business Development Manager Maidenhead£60,000 Bonus & CarCompany ProfileOur client is one of the leading suppliers of temporary traffic management companies in the south of the United Kingdom, prov...

1 month ago

UK Sales Manager

City of London, London

Negotiable

UK Sales Manager, London, £Competitive Are you a dynamic Sales Manager looking to manage and develop a growing team? Do you want to be a fundamental cog in the world of entertainment? If so, you shou...

1 week ago

e-Commerce Executive

Bristol

£25000.00 - £28000.00 per annum Benefits

ECommerce Executive Bristol£25,000 - £28,000 Are you looking to work with a growing Ecommerce business that can offer some fantastic career prospects and a hybrid working model? Key responsibilities ...

1 month ago

Customer Service Representative

Salford, Greater Manchester

Up to £22000.00 per annum

Customer Service Representative, Salford, £22,000 Benefits Are you a hard-working and ambitious individual with a passion for proving excellent customer service? Do you want to work for an establish...

1 month ago

Customer Service Advisor

Huntingdonshire, Cambridgeshire

£21000.00 - £24000.00 per annum Benefits

Customer Service AdvisorSt Neots£21,000 - £24,000 Benefits Role ProfileCast UK are working in partnership with an expanding Distribution business, who have recently grown by acquisition, to assist t...

1 month ago

Typical roles we recruit for

ROLES
contact

We’re here to help

Whether you are a client or a candidate, getting to know you helps us to understand and anticipate your needs. Why not get in touch and see just what we can do for you today?

Contact Us