Chief Marketing Officer
The way a company presents itself to its customers is just as crucial as what it does or makes, which is why businesses devote large percentages of their expenditures to marketing. Large companies, with multi-pronged marketing strategies over various channels and different regions, need an organised marketing department to carry this out. Overseeing that department is the chief marketing officer (CMO).
The CMO’s job covers several related subjects: setting marketing strategies, overseeing the team, monitoring marketing performance and identifying new openings. Of course, as chief of the department, they will delegate many of the day- to-day elements of that role to the team, as marketing involves diverse specialisms such as digital, sectoral and international, each with its own demands. But success or failure of the marketing strategy will ultimately be the CMO’s responsibility through their skill in implementing their expertise and assembling and managing a team.
The skills required
Chief marketing officer jobs usually require several years’ experience at a high level in a marketing role. While it’s preferable that the previous CMO jobs were in the same sector, or a related one, that’s not always an essential, as many of the skills involved with managing a team and handling strategies are transferable.
All CMOs need an analytical mindset and an ability to keep an eye on trends in what is an ever-changing discipline. With new ideas constantly emerging, especially in digital, they will be as good a listener and learner as they are an instructor.
Chief Marketing Officer Jobs in Harlow
During the post-war period as Britain was faced with rebuilding millions of shattered homes and re-housing their inhabitants, a radical solution was to build a series of new towns. Most cities of the UK have some form of new town within them or in their orbital range. Harlow in Essex was one such town. Situated 20 miles (33 km) north east of the centre of London, it was a grand project, with thousands of homes as well as industrial, shopping, entertainment and communications infrastructure being built around what was a village dating back at least to the Domesday Book.
Expansion was steady, taking place between the late 1950s and the 1970s, as jobs were created and the town became a reasonably attractive place to live. Although manufacturing was once a major industry in Harlow, it has since declined, and now the economy is largely service-based. The large factories have recently been demolished and smaller units for start-ups have been built with the hope of kickstarting a new tech sector. However the town is still home to some major employers, most notably GlaxoSmithKline and American defence firm Raytheon.
The town is well placed to serve London, situated as it is on the M11 that runs from the capital to Cambridge, and there are also good rail links to both cities. Stansted Airport is just 20 minutes up the motorway, too. With much regeneration going on in the town, it’s likely that the demand for Chief Marketing Officer jobs will grow over the coming years. Keep checking back or get in touch if you’d like us to search the area for such positions.
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Fulfill your CMO needs at Cast UK
Are you looking for an ace chief marketing officer to boost your business’s profile and turnover? At Cast UK, we deal only with executive and management level candidates, so you’re sure to get a fine shortlist once our recruitment specialists have finished their search. Call 0333 121 3345 to get the ball rolling.
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