Copywriter
Content matters in marketing, and that’s why employing a copywriter is a must for every marketing agency, or indeed any company that communicates with customers. Skilful copywriters know how to take a concept, a message or a goal, and distil it into the minimum of words so customers reach the call to action sooner (and act on it).
Nowadays, copywriters also have an important role in digital marketing. The results you see when you look for a product or service using a search engine aren’t the graphics and the responsive website. It’s the words, written with search snippets in mind, built around high-performing keywords that make your company visible. Writing copy that appeals to both humans and search bots is a skill that is often unrecognised, but when you find the right copywriter, you’ll notice the difference in your bottom line.
The skills required
When you’re considering copywriter recruitment, you should be looking at candidates’ portfolios, as that’s where the proof of their skill is. If you’re compiling a portfolio, try to include published work that’s relevant to the sector you’re applying to, and if possible you should include details of the brief you were given, and any edits that were made after your final submission.
Copywriting qualifications exist, but the majority of professional copywriters are either self-trained or have come through marketing or journalism careers. The most important factor is the quality of their work, the applicability to your sector and the depth of their experience.
Copywriter Jobs in Peeblesshire
Historically, Peeblesshire was a county in southern Scotland, surrounded by Midlothian, Selkirkshire, Dumfriesshire and Lanarkshire. Its county town was Peebles. The county is now absorbed into the Scottish Borders county area, but its locals will often still identify themselves as inhabitants of Peeblesshire. Peebles itself has a population of around 10,000 and is surrounded by the rolling hills of southern Scotland. Peeblesshire was generally an agricultural county.
Peebles, and the county area, are linked to Edinburgh and Glasgow by the A703 and A72 respectively, and A-roads head south to Carlisle and Newcastle-upon-Tyne. With no major concentrations of population in the Peeblesshire area, Copywriter jobs could be hard to find because of the lack of major infrastructure; however, whenever there are needs to be met and goods to deliver, and agriculture certainly has both qualifications, jobs in supply chain, logistics and procurement often follow.
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Cast UK can handle your copywriter recruitment
Does your copy lack power, efficiency and credibility? You need to find yourself an ace copywriter, and Cast UK should be your first stop. We can find copywriters that fit your niche and who can help you fulfil your marketing and SEO ambitions. Call us today on 0333 121 3345 so we can start searching.
If you’re a copywriter looking for new challenges, we also need to hear from you so we can pair you up with companies deserving of your talents. Please click the link below and register with us – we might be in touch sooner than you think.
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