Digital Community Builder

Digital Community Builder

Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.

In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.

 

The skills required

Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.

However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.

 

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