Digital Community Builder
Today, if your business doesn’t have at least some profile in the social media sphere, it may as well not exist. It’s that social voice that informs customers, pushes the corporate narrative and helps grow the community and spread word of mouth recommendations that are priceless. Getting these communities up and running, and making them grow and perform, is the task of the digital community builder.
In smaller niches, it’s possible to get by without using Twitter, YouTube, TikTok, Instagram and Facebook, which can actually prove detrimental. In these cases, the digital community builder will be more focused on getting inside the niche or its related industries, identifying key influencers, and using that profile to guide the narrative, usually through private online forums and newsletters, but possibly also through the use of business social, news aggregators and discussion forums such as LinkedIn, reddit and Quora.
The skills required
Digital community builder jobs will always require a proven track record of professionally growing a corporate social profile to make a difference. Just being active on social media and building your own brand might help for some positions, but it will depend on the nature of your niche and whether you can show a methodical mindset and demonstrate accurate before and after figures.
However, you should understand all aspects of modern social media and private community building techniques. You’ll know how to grow an audience and how to monitor and enhance it, as well as keeping abreast of the techniques such as paid ads and other growth tools on the most appropriate platforms for a given business.
Digital Community Builder Jobs in Runcorn
It might be difficult to imagine it now, but Runcorn was once a celebrated spa town and health retreat right up to the Industrial Revolution, whereupon its prime location made its industrialisation rapid. The town is located on the south bank of the River Mersey just before it flows east to the Wirral peninsula and Liverpool. The last bridge over the Mersey passes between Runcorn and Widnes; it is a railway bridge directly adjacent to the impressive steel-arch bridge that takes advantage of a natural outcrop, but still has a single span of 330m. For a time there were three crossings, including a transporter bridge, but this was dismantled in 1961. A brand new crossing has been planned which will ease congestion on the roads.
Runcorn’s main industry has always been, and remains, chemicals. Chlorine, caustic soda, hydrogen and polymers have been produced there for over a hundred years. The town is served by a mainline railway (Liverpool to London) and no fewer than three canals – the Manchester Ship, the Bridegwater and the Weaver Navigation. The town had a busy dockyard up until the post-war period, when it fell into decline.
The town remains an industrial and commercial hub in the immediate vicinity, with several large industrial estates, trading estates and retail parks in and around the town, thanks to massive regeneration efforts in the 1970s and 1980s. Runcorn has a large new town that was built to house the overspill from Liverpool. With the M56 to Manchester, links to Liverpool and Chester and a good rail and waterway network, there are several distribution centres in and around the town, making Runcorn an excellent place to look for Digital Community Builder work.
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Digital community builder jobs at Cast UK
Do you love getting social and watching your subscriber and follower numbers grow? If you’ve done it professionally or have shown a professional mindset in your private community building, you could be very useful to companies up and down the country. Leave your details by registering using the link below.
If your business isn’t growing its community – or if it’s shrinking – it’s possible that a talented digital community builder could be just what you need to stop the rot and get your name talked about. Call 0333 121 3345 and Cast UK can find you some very sociable candidates who are (unsurprisingly) eager to talk.
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