Ecommerce Analyst
Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in Lincoln
The cathedral city of Lincoln has been an important location throughout our island’s history. Iron age settlements have been excavated there, and under the name of Lindum Colonia, it became an key Roman town. It formed the junction of several roads to London, York, the East Coast (present-day Skegness), and the fort of Venonis, near present-day Coventry. The Roman roads still stand out on the map, in the shape of the A46 running south-west towards Leicester, and more notably the north-south running A15 to Scunthorpe, which would follow a perfect straight line all the way were it not for a kink around RAF Scampton, home of the Red Arrows.
The town was largely agricultural until the industrial revolution and the arrival of the railways, which brought many industrial entrepreneurs to the city. One of the companies that was to set up in Lincoln was William Foster & Co., which would go on to design and build the first tanks in their Lincoln factory during the First World War. Much of this heavy industry is no longer in existence in the city, following a series of conglomerations and takeovers, although there is still a large Siemens works and gas turbines remain the largest single source of employment in the city. Most of the old engineering plants have now been converted into small manufacturing, IT and service industries.
The university and tourism are important attractions for jobs and visitors, and there are several out of town retail parks around the city. It is a beautiful city to live and work in, so if you’re on the lookout for a Ecommerce Analyst job in Lincoln, look no further than Cast UK.
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Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.
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