Online retail is a living, breathing discipline, where product quality, marketing, social media, competitors’ campaigns, logistics and fulfillment, search optimisation and platform stability are all pushing and pulling performance in every direction. The task of the ecommerce analyst is to make sense of it all, and to put in place strategies to maximise profitability and minimise waste.
The good thing about this task is that pretty much any metric you could wish to follow is available online. Visitor tracking, site performance, customer satisfaction and all aspects of sales performance are available through digital means. The bad news is that the sheer volume of data available can be overwhelming. It’s the ecommerce analyst’s job to sort the wheat from the chaff, initially focusing on low-hanging fruit that can boost profitability, but ultimately drilling down into the minutiae to create sustainable profits and identify emerging risks and opportunities.
The skills required
Ecommerce analyst jobs are suited to those who like nothing better than to sit at a computer and look at endless streams of data, sorting and analysing it through spreadsheets and analytics software to mine for commercial benefits. Sometimes the problems and solutions are established and obvious, but it’s the ability to spot issues when they are still new and developing that makes an ecommerce analyst so valuable to any online retailer.
Any experience in ecommerce sales, marketing or logistics will be an advantage to the potential analyst, as a deep understanding of the territory helps them to identify issues more quickly.
Ecommerce Analyst Jobs in the North West
With cities including Manchester, Liverpool and Lancaster, the North West of England has played a pivotal role in Britain's economic success for hundreds of years.
From shipping and manufacturing, through to mining and engineering, this region has historic significance for the country, and is still thriving today - good news for anyone seeking Ecommerce Analyst jobs in the North West.
The area has seen its fair share of industrial and scientific innovation and during the Industrial Revolution, the steel, coal and textile industries were all big business, as well as shipping and ship building.
In 1830, the first inter-city passenger railway was established, carrying people, goods and raw materials between Liverpool and Manchester. In addition, the Manchester Ship Canal was completed in 1894, providing another connection between the Mersey Estuary and Manchester, through Cheshire and Lancashire.
Fast forward to today and the region has changed significantly. While transport is still an important part of the North West's economy, many other industries have also taken hold.
Indeed, just some of the big names you'll find based in the North West include PG Tips, Warburtons, Kelloggs, McVitie's, Russell Hobbs, Silentnight, Dulux, Lakeland and Persil.
The region is also home to a number of car manufacturers, pharmaceuticals companies, news organisations and financial institutions.
What's more, submarines and military aircraft are built in the area, Cheshire is known for its salt mines and Manchester is the new home of the BBC - as well as a number of other entertainment companies.
Find your perfect ecommerce analyst role
At Cast UK, transport & logistics is one of a handful of specialisms we deal with, so employers trust us to find the cream of the crop when it comes to candidates.
So if you’re looking for an ecommerce analyst position, whether there’s one you’ve seen advertised here, or you just want to put the feelers out, your dream career change could be closer than you think. Just register below to start the ball rolling.
If you’re seeking an eCommerce analyst, call us on 0333 121 3345 and you’ll talk to an expert consultant who will be able to give you the best opportunity to fill the position with some genuine talent.Contact us