Every logo, every brochure layout and every “click here” button is the work of a graphic designer. It’s probably true to say that if a graphic designer has done a good job, the viewer hardly recognises that they are looking at their work – but if the design is bad, they are the first person to blame. That’s why a qualified graphic designer is so crucial to any organisation that is aiming to communicate and turn browsers into customers.
Graphic design is often compared to art, but in reality it’s an exercise in problem solving. There’s a goal and an available space, and it’s the graphic designer’s job to utilise imagery, colour and words that make the user perform an action. In this respect it’s psychological, and the knowledge of how people react to all sorts of visual cues is what makes the graphic designer an expert in their trade.
So next time you effortlessly browse through a website or admire a poster, just remember that it’s all because a graphic designer has skillfully put it together to make your journey easier
The skills required
Graphic design recruitment focuses on two elements: the education and the portfolio. Many businesses want to work with fully trained graphic designers who have a degree in the subject, or something similar such as illustration or art and design. That assures them that you understand the human element of the discipline as well as the technical requirements
You’ll need a strong portfolio of your work. That should include as much recent work as possible, and it should preferably also include details of the brief you were given and the turnaround times you delivered, as an end product often doesn’t tell the whole story.
Graphic Designer Jobs in Lincoln
The cathedral city of Lincoln has been an important location throughout our island’s history. Iron age settlements have been excavated there, and under the name of Lindum Colonia, it became an key Roman town. It formed the junction of several roads to London, York, the East Coast (present-day Skegness), and the fort of Venonis, near present-day Coventry. The Roman roads still stand out on the map, in the shape of the A46 running south-west towards Leicester, and more notably the north-south running A15 to Scunthorpe, which would follow a perfect straight line all the way were it not for a kink around RAF Scampton, home of the Red Arrows.
The town was largely agricultural until the industrial revolution and the arrival of the railways, which brought many industrial entrepreneurs to the city. One of the companies that was to set up in Lincoln was William Foster & Co., which would go on to design and build the first tanks in their Lincoln factory during the First World War. Much of this heavy industry is no longer in existence in the city, following a series of conglomerations and takeovers, although there is still a large Siemens works and gas turbines remain the largest single source of employment in the city. Most of the old engineering plants have now been converted into small manufacturing, IT and service industries.
The university and tourism are important attractions for jobs and visitors, and there are several out of town retail parks around the city. It is a beautiful city to live and work in, so if you’re on the lookout for a Graphic Designer job in Lincoln, look no further than Cast UK.
Graphic design recruitment at Cast UK
Graphic designers are an integral part of every successful marketing team, so if you are missing that vital element in your department, you should speak to Cast UK today. Call 0333 121 3345 to speak to one of our consultants – we can put you in touch with the best qualified designers in your sector.
If you’ve got your portfolio together and have the relevant education and/or experience, there are marketing agencies and businesses looking for your graphic design talents right now. Register with us below to leave your details.Contact us