Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Edinburgh
Known for its romantic skyline, beautiful castle and fascinating history, Edinburgh is the capital of Scotland and the second most populated city north of the border.
People have been living in Auld Reekie, as it is affectionately known by locals, since at least the Bronze Age and throughout the Middle Ages, Renaissance and Scottish Reformation in the 16th century, it flourished as a market town, a royal burgh and a centre of commerce and culture.
During the Industrial Revolution, the city began to spread outwards in every direction. As more people came to the city, tenement flats were built and factories and businesses established. While Glasgow may have overtaken the capital during this period in terms of economy and population, Edinburgh maintained its prominence and continued to thrive.
After devolution in 1999, Edinburgh became the home of the Scottish Parliament and Scottish Executive. Today, the city is the heart of the Scottish government. It also plays an important part in other sectors, such as finance, publishing, media and tourism, offering a wealth of opportunities for those seeking Head of Marketing jobs.
Companies based in Edinburgh today include Edinburgh University Press, The Scotsman, HBOS, the Royal Bank of Scotland, Scottish Widows, Rockstar North and Caledonian Breweries.
In addition, the city hosts the Edinburgh Festival every year. Comprising a number of different events like the International Festival and the Edinburgh Fringe, this is a month-long celebration of music and theatre, comedy and the arts.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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