Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gateshead
Located just over the River Tyne from Newcastle, Gateshead has always been somewhat overshadowed and culturally engulfed by its neighbour in the public conscious, but it’s a happening town in its own right, with a huge amount going for it in terms of art, sport and industry. Gateshead was busy during the Industrial Revolution, with coal mining and ironworks playing important roles; the town produced ships’ anchors and chains for which demand was insatiable.
As the availability of electric energy took hold, Gateshead would become known as a cable manufacturing town, and the first trans-Channel telegraph wire was made there, as was half of the first transatlantic one. Sir Joseph Swan, one of those credited with the invention of the lightbulb, lived and performed his experiments in Gateshead, and it is thought that his house was the world’s first to be electrified for lighting. Modern Gateshead is still thriving. It is home to Europe’s largest shopping centre, the Metro Centre, as well as several trading and industrial estates. Gateshead, and its neighbour Newcastle, are ideal places to look for a Head of Marketing position. The region is doing well economically, and there’s still a good deal of industry to complement the huge opportunity offered by its retail sector.
Culturally, Gateshead is head and wings above many larger towns and cities. Right at its south point is Antony Gormley’s towering Angel of the North statue, and at its northernmost point are the Sage Gateshead and the Baltic Centre for Contemporary Art, which occupies what was a flour mill. Tow of the north’s most iconic bridges, the “Blinking Eye” and the steel arch Tyne Bridge, both join Newcastle with Gateshead (along with five others). Gateshead stadium plays host to top athletics meetings, and for a month in 2006 was the location of the world 100 m sprint record (9.77 seconds) set by Asafa Powell.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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