Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Gwynedd
Gwynedd is the county that takes up the whole of the north west of Wales, Anglesey aside. Within its borders are a range of well known holiday resorts and the highest mountain outside Scotland, Snowdon in the Snowdonia National Park. This National Park takes up much of Gwynedd’s area, and attracts visitors from all over the world all the year round. Key settlements in the county are Bangor, Caernarfon (the administrative headquarters), Pwllheli, Porthmadog, Barmouth, Dollgellau, Blaenau Ffestiniog and Beddgelert. Before tourism, the region had a proud mining heritage.
The county of Gwynedd is the second largest by area in Wales but has a relatively small population, 120,000, partly because much of the mountainous land is uninhabitable. However, the static population is only part of the story, and the vast numbers of tourists mean that the supply chain and logistics industry is kept busy. That is good news for anyone seeking Head of Marketing jobs, and they are quite common in Gwynedd.
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Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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