Head of Marketing
Marketing departments need just as much financial discipline and strategic thinking as they do imagination and tech savvy. That’s why head of marketing jobs should only go to those with a track record of delivering successful marketing campaigns and strategies that make sense.
The head of marketing in the modern company has a firm grip on the technology at their disposal when it comes to delivering campaigns across all channels. But they will also recognise that within their team there are specialists who can be employed or drafted in to get specialised jobs done. It’s a balance of hands-on management and delegation, allowing a spirit of creativity essential for marketing, but with a firm hand on the reins when it comes to budget and measuring success.
The head of marketing will usually report to a marketing director, but often they have a de facto (or actual) directorial role on the board themselves, and the head of marketing salary often reflects this.
The skills required
Heads of marketing come in two flavours. First there are the brilliant marketing geniuses who have got themselves to the top through their imagination, marketing instinct and talent for crafting award-winning campaigns. Second, there are those who know what’s required of a campaign and are prepared to hand the job of creating and activating it to others, while they keep a hand on the abacus.
If you’re a combination of the two, you’re a rare talent, and you’ll be in demand with top companies. But either type of marketing head is highly employable in this always-on, highly competitive digital world.
Head of Marketing Jobs in Halifax
A minister town in West Yorkshire, located to the south west of Bradford, Halifax is a good choice for those seeking Head of Marketing opportunities.
From the 15th century, the town was an important location for the manufacture of wool and cloth. The textile industry continued to thrive through the 19th century, although most of the wealth that came to the town during this period was derived from cotton instead of wool.
In 1853, a building and investment society was formed in the city, which would later become known as the Halifax bank. It's now part of the Lloyds Banking Group and operates mainly from London.
Halifax has also been known for its confectionary production since the late 1890s when John Mackintosh and his wife started selling toffee from a shop in the town centre.
The business quickly expanded and resulted in a number of brands that are still popular today, such as Rolo, Toffee Crisp and Quality Street. Now owned by Nestle, which is based in York, a factory continues to operate in Halifax, churning out millions of tasty treats every year.
Today, the town's economy is mainly based in the retail and service sectors. A number of large business parks have been developed in the region - such as Dean Clough, which is located on the site of what was once the world's largest carpet factory. It provides workspace for SMEs and larger organisations ranging from IT and media companies, as well as financial services and healthcare facilities.
Popular locations
Head of marketing jobs at Cast UK
Is your marketing department in need of some solid management? Does your marketing team lack imagination or strategic direction? It could be time to find yourself a highly skilled head of marketing through Cast UK. We only deal with management and executive level positions, so let us prepare you a superb shortlist ready for interview. Call 0333 121 3345 so we can delve into our talent pool.
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