1 month ago

Ref: BBBH34415

PPC Specialist

Luton, Bedfordshire

£ Competitive + excellent bonus and benefits


Role Title

PPC Specialist




£ Competitive + benefits

Role Profile

My client is named as Britain's Most Admired Company of 2020 in the transport sector, retaining the leading position for a second year running. They are looking to recruit a Paid Search Specialist to join their newly created team within their Traffic Acquisition Functions. You will work closely with other specialists and support the development of junior members in the team and report into the Paid Search Manager.


  • Managing and supporting the development of local and international strategies of our PPC accounts.
  • Build paid search campaigns, including but not limited to campaign structure, ads, keywords, ad extensions, tracking, etc.
  • Supporting the alignment of Paid Search campaigns execution and work cross-functionally with the trading, marketing, and the wider digital team (e.g SEO, Display, Content etc).
  • Research actionable new opportunities and identify trends within the Paid Search channel to grow our accounts.
  • Driving consistent, data-driven testing to find new and exciting ways to improve campaign performance.


  • 3 year hands-on experience of working in PPC or Biddable roles. (Agency or In-House)
  • A firm understanding of Google Ads, Microsoft Ads, Google Analytics and related platforms
  • Experience of tracking and reporting
  • Experience in working with third-party bidding tools. (Marin, Kenshoo, SA360 etc)
  • A great team player with clear and concise communication skills.
  • Passionate about learning, growing and developing
  • Excellent competency of numerical and Excel skills - Pivot Tables, Vlookups etc.

Desirable Traits:

  • A major European language with good English
  • Exposure to/management of Remarketing & Gmail Ads
  • Setting up and measuring effectiveness of promotions
  • Setup or experience of working with Automation Systems

Client information

My client is a leading UK and European travel business based in Luton.

Want to recruit a similar role?

Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in, HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK or to discuss how we can find talent for your business then please visit www.castuk.com

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