Marketing assistant
Marketing campaigns might have grand designs, turn businesses around and land plaudits on the marketing managers and directors, but behind every award-winning campaign is a team of marketing assistants getting the actual campaign going and following it through.
Marketing assistant jobs come in all flavours – some are strictly digital, some focus on social and others are more traditional. However, they must all work together to achieve the goals of a campaign, and when they do it right, they can make it sing.
While a lot of the marketing assistant’s job will involve monitoring performance, hiring outsourced talent, creating web pages, setting up paid search campaigns and optimising websites, they are quite often called upon for their creativity and will be instrumental in brainstorming for clients. Experience, technical ability and imagination all play a part in this role.
The skills required
There’s no single marketing assistant job description as the role differs from company to company, and even assistants working on neighbouring desks will often be doing very different jobs. The role has fragmented into many different layers today, so whatever experience and talents you have could stand you in good stead, whether that’s analytical, technical, creative, social or in public relations.
The overarching skill is an ability to understand a brief and a target and to enact a plan that satisfies both. As an assistant you might actually play a part in formulating briefs too, based on your own skill set, although you’ll be expected to work within the marketing manager’s budgetary constraints.
Marketing assistant Jobs in Harlow
During the post-war period as Britain was faced with rebuilding millions of shattered homes and re-housing their inhabitants, a radical solution was to build a series of new towns. Most cities of the UK have some form of new town within them or in their orbital range. Harlow in Essex was one such town. Situated 20 miles (33 km) north east of the centre of London, it was a grand project, with thousands of homes as well as industrial, shopping, entertainment and communications infrastructure being built around what was a village dating back at least to the Domesday Book.
Expansion was steady, taking place between the late 1950s and the 1970s, as jobs were created and the town became a reasonably attractive place to live. Although manufacturing was once a major industry in Harlow, it has since declined, and now the economy is largely service-based. The large factories have recently been demolished and smaller units for start-ups have been built with the hope of kickstarting a new tech sector. However the town is still home to some major employers, most notably GlaxoSmithKline and American defence firm Raytheon.
The town is well placed to serve London, situated as it is on the M11 that runs from the capital to Cambridge, and there are also good rail links to both cities. Stansted Airport is just 20 minutes up the motorway, too. With much regeneration going on in the town, it’s likely that the demand for Marketing assistant jobs will grow over the coming years. Keep checking back or get in touch if you’d like us to search the area for such positions.
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Marketing assistant jobs at Cast UK
Have you worked on award-winning campaigns as a marketing assistant? Could you apply your learnings to a new employer? At Cast UK, we could have the perfect marketing assistant job for you. Whether you’re happy doing what you do or see a career change as an opportunity to become a marketing manager, leave your details below so we can start looking for jobs for you.
If you’re assembling a marketing team and need proven talent, you should also get in touch with Cast UK. By calling 0333 121 3345 you’ll be making a vital step in finding the perfect marketing assistant with the specific skills you need – we’ve got talented assistants waiting to hear from you.
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