Hiring humans still requires… Well, humans.

(or why AI will never replace the best recruiters no matter how clever the algorithm)

There’s no denying that AI has made waves across many industries, bringing automation and efficiency to all sorts of business functions. But when it comes to recruitment, especially in people-centric sectors like FMCG, retail, and manufacturing, the real magic still comes from human expertise.

Of course tech has its place, but it can’t replace the insight, intuition, and personal touch that great recruiters bring to the table.

Here’s why (we hope) we’re safe from being replaced by a robot…

1. You can’t automate a good chat over coffee

Recruitment is a relationship game. Whether it’s getting to know a candidate’s real ambitions or understanding the subtle quirks of your company culture, the best recruiters rely on conversation, empathy, and instinct. AI can’t build rapport or notice when someone’s eyes light up talking about their dream role.

2. Culture fit isn’t in the code

Even the most sophisticated algorithm can’t spot whether a candidate will thrive in your warehouse team or gel with your office banter. Recruiters read between the lines, pick up on unspoken cues, and understand how to find someone who won’t just “do the job”, they’ll belong.

3. Context: The one thing AI keeps missing

AI is great at spotting keywords, but it’s hopeless with nuance. Whether it’s understanding why a gap on a CV isn’t a red flag, or why a slightly underqualified candidate might still be a star hire, human recruiters can assess the why, not just the what.

4. Try asking ChatGPT to fill a hybrid Warehouse-Marketing-Logistics role

We’re all for embracing innovation, but some job specs are more of a wish list than a role profile. When you’re hiring for something new, niche or downright peculiar (looking at you, multi-skilled forklift operator with social media savvy), you need a recruiter with creative thinking, not a robot stuck on “no results found.”

5. Robots don’t negotiate...

Hiring top talent often comes with tricky conversations: salary bumps, flexible hours, notice periods, or convincing someone’s partner that moving cities is a good idea. These negotiations require tact, timing, and people skills, not code.

6. Candidate experience: Not just a fancy phrase

No one wants to be ghosted by a bot. Good recruiters make sure candidates feel seen, heard, and supported. That’s not just good manners, it’s essential for your employer brand. AI might send the email, but it won’t check in after the interview to calm nerves or explain feedback.

7. Tools are great. Humans are better

Let’s not throw the robot out with the bathwater. AI does make recruiters more efficient, it’s brilliant at sorting CVs, scheduling interviews, and spotting trends. But it’s the recruiter who adds the magic: interpreting data, challenging assumptions, and helping businesses make smarter hiring decisions.

Keep the tech, trust the people

In fast-paced, people-powered industries like FMCG, retail, and manufacturing, hiring is never just a transaction. It’s a strategic move. AI will keep evolving, but the best recruiters will always bring the emotional intelligence, judgement, and charm that no machine can match.

So yes, embrace AI. But when it comes to building your dream team, don’t underestimate the power of a great recruiter (especially the ones that know you & your strengths well).