Fast moving consumer goods are categorised as 'essential items' that enable us to live well. The speed element has earned its definition due to the fact that they are the quickest items to leave the shelves at the supermarket, and are often the lowest price as a result. By nature, FMCG goods work on the basis of high volume output given the margins dictated by low cost.
The FMCG industry is a multi-million pound sector, made up of a huge spectrum of recognised brand names. Cleaning and laundry products, over the counter medicines, personal care items and food make up a high proportion of the sector, but it also applies to paper products, pharmaceuticals, consumer electronics, plastic goods, printing and stationary, alcoholic drinks, tobacco and cigarettes.