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Area Sales Manager

Ref: AS1202826

Worcester, UK

£45,000

  • Permanent
  • Key Account Management
  • Market Penetration
  • Client Base Expansion

About the candidate

The candidate is a vigorously proactive Area Sales Manager with a commendable five-year background in the wine and spirits industry, specially focusing on the On-Trade channel. This person's career is highlighted by fruitful tenures in roles that demanded high levels of new business development, key account management, and market penetration initiatives. Their approach melds strategic market research, customer-centric sales strategies, and robust stakeholder communication, securing consistent growth and expanded client bases in diverse territories.

With a commendable history of achieving and surpassing sales targets, this professional is primed for contributing to a permanent role where their skills in driving brand growth through innovative sales tactics and deep industry knowledge can be fully utilised. Recognised for a creative problem-solving knack and detailed industry knowledge, they come with a noted ability to turn market opportunities into profitable realities, backed by compelling case successes in prior roles.

What makes them great?

  • Excellence in Sales Growth: Facilitated a 30% sales increase at a national wine distributor by developing tailored account plans and launching new products effectively.
  • Client Base Expansion: Achieved a 20% growth in new client acquisitions at a regional spirits company through targeted market research and compelling sales strategies.
  • Enhanced Customer Retention: Improved account renewal rates by 15% by delivering exceptional customer service and tailored solutions at a mid-size beverage firm.

Areas of expertise

  • Key Account Management: Demonstrated success in nurturing and expanding relationships with significant accounts, facilitating sustainable revenue growth.
  • Market Penetration and Brand Growth: Proven ability to leverage market insights and effective campaign strategies to introduce and establish product lines strongly in target markets.
  • New Business Development: Skilled in identifying, engaging, and securing new business opportunities, resulting in consistent year-on-year growth.