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Area Sales Manager

Ref: AS8243752

London, UK

£50,000

  • Permanent
  • Brand Growth Specialist
  • Sales Strategist
  • Customer Relationship Expert

About the candidate

The candidate is a highly experienced Area Sales Manager with over five years of expertise in the wine and spirits sector. Their career is marked by significant roles in business development and account management, where they have consistently demonstrated an ability to exceed sales targets and forge strong, lasting relationships with clients. With a background that spans regional and national companies, this professional has a robust understanding of the On-Trade channel, focusing on bars and restaurants, which allows them to effectively drive brand growth and market share.

Their proactive approach and creative strategies in identifying new business opportunities, coupled with a customer-centric mindset, make them a valuable asset in any sales-driven environment. They are well-versed in the dynamics of the alcoholic beverage market, adept at tailoring marketing campaigns that resonate with diverse client needs, and skilled at collaborative projects that enhance brand positioning and consumer engagement.

What makes them great?

  • Sales Growth Achievement: Successfully increased revenue by 30% at a regional wine distributor and by 25% at a national beverage company through targeted marketing campaigns and strategic client engagement.
  • Customer Relationship Building: Established and maintained superb client relations, contributing to sustained sales increases and enhanced brand loyalty.
  • Creative Marketing Solutions: Demonstrated innovation in promotional strategies and new product launches, effectively boosting brand visibility and market penetration.

Areas of expertise

  • Business Development: Proven track record in expanding customer bases and achieving revenue growth by up to 30% year-over-year through innovative strategies and targeted account management.
  • Account Management: Expert in managing and nurturing client relationships, resulting in increased sales volumes and enhanced customer loyalty within the beverages sector.
  • Market Strategy: Skilled in brand positioning and competitive market analysis, with a keen ability to align product offerings with market trends and client preferences.