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Area Sales Manager

Ref: AS4244698

Cambridge, UK

£80,000

  • Permanent
  • Wine And Spirits Expertise
  • Strategic Business Development
  • Effective Stakeholder Engagement

About the candidate

An accomplished Area Sales Manager with over five years of professional experience in the on-trade wine and spirits sector, specialising in expanding and enriching client portfolios within bars, hotels, and restaurants. This candidate brings a strong background in business development, customer retention, and innovative marketing strategies, making a significant impact on brand growth and client engagement. Notable for their strategic and proactive approach, they have successfully identified new commercial opportunities and delivered outstanding service levels, enhancing the client experience and fostering long-term relationships.

With expert knowledge of the premium wine and spirits market, underpinned by WSET qualifications, this candidate also possesses exemplary communication skills. This allows them to effectively influence and engage stakeholders across the hospitality industry, proving to be an invaluable asset in driving business initiatives and securing market expansion.

What makes them great?

  • Commercial Growth: Spearheaded initiatives that resulted in a 30% increase in account retention and implementation of strategic sales plans that exceeded sales targets by more than 150%.
  • Training and Leadership: Led training sessions for client staff on product knowledge and customer engagement, enhancing service delivery and staff performance.
  • Market Analysis and Strategy Implementation: Effectively used market analysis to drive strategic development and operational improvements in business models.

Areas of expertise

  • Business Development: Proven ability to drive the expansion of client bases and boost sales figures through strategic planning and effective market penetration.
  • Customer Retention: Skilled in cultivating lasting relationships with key decision-makers, resulting in significant improvements in account retention rates.
  • Marketing and Promotion: Experienced in collaborating with marketing teams to execute targeted promotional campaigns that enhance brand visibility and market share.