Area Sales Manager

Ref: AS4889064

Rugby, Warwickshire

£70,000

• Permanent
• Power Generation Sales
• Territory Growth
• Client Relationship Management

About the candidate

A commercially focused Area Sales Manager with over six years’ sales experience in the power generation sector, supplying diesel and gas generator products into industrial and construction-led environments. They have progressed through sales and business development roles, managing varied client portfolios, identifying new opportunities and building strong relationships across multiple territories.

They bring a strong mix of strategic sales planning, contract negotiation, market analysis and customer service. With a proactive style and experience supporting junior colleagues, they would suit a permanent role where they can grow revenue, strengthen client retention and support the wider sales team.

What makes them great?

• Strong revenue growth: Delivered around 30% regional sales growth over two years through focused campaigns and stronger customer relationships.
• Proven territory development: Achieved around 20% revenue growth within a managed territory by creating tailored sales plans for industrial and power generation clients.
• Commercially rounded: Comfortable negotiating contracts, interpreting market data and collaborating with marketing teams to improve product visibility and engagement.

Areas of expertise

• Territory sales growth: Experienced in managing regional sales activity, building pipelines and developing tailored strategies across power generation and industrial markets.
• Client relationship management: Skilled at onboarding new customers, supporting technical sales conversations and improving client satisfaction through responsive service.
• Market analysis and forecasting: Confident using market insight to identify opportunities, forecast trends and support targeted commercial campaigns.