Area Sales Manager

Ref: AS3463648

Swansea, Wales

£45,000

• Permanent
• Industrial Supplies Sales
• PPE And Workwear
• Account Management

About the candidate

A commercially aware sales professional with over five years’ experience in field sales and account management across the industrial supplies sector. They have strong knowledge of PPE and workwear, with a track record of building trusted customer relationships, developing territories and converting new opportunities.

Based in Swansea, Wales, they are looking for a permanent opportunity and are available to start in two weeks. They bring a proactive, customer-led approach and are confident working across East Wales, Bristol and wider regional territories.

What makes them great?

• Revenue Growth: Delivered around 30% revenue growth over two years by developing effective sales strategies and expanding both new and existing accounts.
• Customer Retention: Improved account retention by around 20% through regular follow-ups, stronger customer service and a relationship-led approach.
• Commercially Proactive: Confident in generating new business, running product demonstrations and supporting wider team growth strategies in fast-moving sales environments.

Areas of expertise

• Field Sales & Territory Management: Experienced in managing regional sales patches, building pipelines and identifying opportunities through targeted outreach and product demonstrations.
• PPE, Workwear & Industrial Supplies: Strong product knowledge across personal protective equipment, workwear and construction-related supplies, supporting both B2B and B2C customers.
• Account Management: Skilled at nurturing key accounts, improving customer retention and working with internal teams to maintain service levels and delivery performance.