Area Sales Manager

Ref: AS4694066

London, UK

£50,000

• Permanent
• Consumer Goods Sales
• Retail Account Growth
• Field Sales Development

About the candidate

This candidate is a commercially focused sales professional with a strong background in account management, field sales and business development across fast-paced consumer goods, sports equipment and outdoor retail environments. They have experience managing UK-wide retail accounts, improving product placement and building strong customer relationships that support repeat business and long-term growth.

They are confident, proactive and highly relationship-led, with a genuine passion for the bicycle, motorcycle and wider outdoor sports sectors. Available to start in two weeks, they are looking for a permanent opportunity where they can grow territory performance, strengthen brand presence and contribute to a results-driven sales team.

What makes them great?

• Proven Sales Growth – Increased sales by around 30% year-on-year through strategic merchandising, account development and targeted promotional campaigns.
• Market Share Improvement – Delivered a market share uplift of around 20% across designated territories by implementing effective in-store sales and merchandising strategies.
• Strong Customer Engagement – Builds trusted client relationships, supports promotional events and creates tailored solutions that improve brand visibility and repeat business.

Areas of expertise

• Retail Account Management – Experienced in managing varied retail account portfolios, strengthening relationships with key stakeholders and improving customer satisfaction.
• Field Sales & Merchandising – Skilled in delivering territory sales plans, improving in-store visibility and supporting product launches through targeted promotional activity.
• New Business Development – Confident identifying growth opportunities, acquiring new accounts and delivering retailer product training to improve sell-through.