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B2B Sales Manager

Ref: AS8602256

Swindon, England

£55,000

  • Permanent
  • B2B Account Growth
  • Sales Team Leadership
  • Outdoor Equipment Sector

About the candidate

A commercially minded B2B sales leader with over five years’ experience in the outdoor equipment and sporting goods sector. They bring a strong mix of team leadership, account development and hands-on sales delivery, with a clear focus on building long-term customer relationships and spotting opportunities for growth.

They are available to start in two weeks and are looking for a permanent opportunity where they can lead from the front, motivate a sales team and help shape practical, results-led sales strategies in a competitive market.

What makes them great?

  • Proven sales uplift: Delivered initiatives that supported a 30% increase in sales across key target sectors through strong needs analysis and tailored customer solutions.
  • Team performance improvement: Introduced a sales training programme that improved team performance metrics by 20% and contributed to wider revenue growth.
  • Commercial product launch impact: Played a key role in a new product launch campaign that helped increase market share by 15% during the launch period.

Areas of expertise

  • B2B account management: Experienced in managing varied business customer portfolios, identifying new opportunities and tailoring solutions to client needs.
  • Sales team leadership: Confident leading sales teams, improving performance through coaching, training and clear commercial direction.
  • Strategic business development: Skilled in building partnerships, improving customer engagement and supporting growth across multiple sales channels.