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Business Development Executive

Ref: AS3274444

Canterbury, UK

£40,000

  • Permanent
  • Strategic Market Expansion
  • Effective Stakeholder Engagement
  • Proven Sales Growth

About the candidate

The candidate is an adept Business Development Executive focused particularly in the consumer goods sector, specifically within the spirits industry. They bring over five years of noteworthy experience, having significantly contributed to sales growth, brand visibility, and the establishment of solid key stakeholder relationships in their previous roles. Their background includes successful positions at a leading national beverage distributor, a regional spirits supplier, and a small-batch distillery.

What sets this candidate apart is their proven ability to execute strategic planning and effective communication, paired with a collaborative and tenacious work style. They thrive in competitive environments, consistently driven by the desire to achieve high-impact results and measurable success in market penetration and team endeavours.

What makes them great?

  • Substantial Market Share Increase: Achieved a remarkable 30% increase in market share for important products over two years, demonstrating strong capability in boosting brand performance and stakeholder value.
  • Product Placement Growth: Engineered a notable 40% year-on-year growth in product placements through targeted campaigns and effective staff training, increasing brand recognition amid fierce competition.
  • Revenue and Brand Expansion: Supported significant revenue growth by effectively implementing sales strategies for newly launched products, thus expanding the company's brand footprint.

Areas of expertise

  • Sales and Business Development: Proficient in spearheading initiatives to enhance brand visibility and market share through strategic account management and collaboration with marketing teams.
  • Market Penetration Strategies: Demonstrated expertise in successfully increasing product placements and driving brand advocacy within the on-trade channel.
  • Relationship Building: Skilled in cultivating and maintaining productive relationships with a diverse set of stakeholders, including local bars, restaurants, and independent retailers.