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Category & Insights Manager

Ref: AS1113232

Bristol, UK

£50,000

  • Permanent
  • Consumer Behaviour Insights
  • Strategic Market Analysis
  • Stakeholder Engagement

About the candidate

The candidate is a skilled Category & Insights Manager, with a dynamic career in category management and market insights, primarily within the beverage industry. Their expertise spans turning intricate market data into actionable strategies that catalyse customer engagement and promote growth inategory sectors. With a flair for storytelling and effective communication, they have a proven capacity to engage stakeholders and foster significant partnerships, particularly with on-trade customers. A proactive and collaborative working style ensures they thrive in fast-paced environments.

In past roles, the candidate has orchestrated key initiatives in category strategy development and market analysis at regional and national levels, ensuring improved market share and optimised business operations. Their approach has consistently facilitated connections between consumer behaviour insights and tactical business strategies, proving their capability to be an asset in a strategic role that demands both analytical and interpersonal prowess.

What makes them great?

  • Including a significant period of professional growth at a regional beverage manufacturing company, they led efforts improving market share through sophisticated category strategy and customer insights.
  • Their tenure at a national food & beverage firm was marked by their ability to influence product development and promotional strategies through meticulous market analysis and trend reporting.
  • With practical experience from a mid-sized distributor, has a strong grounding in customer dynamics, boosting sales performance and customer satisfaction through effective account management and support.

Areas of expertise

  • Consumer Behaviour Analysis: Proficient at elucidating and leveraging the motives and behaviours of different consumer segments to optimise product placement and promotional activities.
  • Data-Driven Decision Making: Skilled in interpreting large sets of data to aid in strategic planning and operational adjustments, fostering better business outcomes.
  • Stakeholder Engagement: Demonstrated success in communicating effectively with internal and external stakeholders to secure and expand business interests.