Category Development Manager

Ref: AS2526931

Slough, UK

£55,000

• Permanent
• Category Strategy Expert
• Strong Stakeholder Engagement
• Data-Driven Decision Maker

About the candidate

The candidate is a highly proficient Category Development Manager with expertise in retail and consumer goods sectors. Their career is marked by an impressive track record of strategising and implementing category management solutions that significantly improve market share and sales across various retail channels. Known for a robust analytical approach, the candidate expertly turns market data into strategic actions that drive category performance, ensuring they are aligned with broader business goals. With strong leadership qualities, they excel in fostering collaborative relationships both within teams and with external stakeholders, enhancing the efficiency and effectiveness of category initiatives.

What makes them great?

• Market Share Growth: Achieved a 15% increase in market share within the discount segment by implementing strategic promotions and optimized store layouts.
• Sales Performance Enhancement: Drove a 20% increase in category sales during peak seasons through targeted marketing campaigns.
• Cross-functional Collaboration: Successfully led cross-functional workshops that improved execution and visibility of categories in-store.

Areas of expertise

• Strategic Category Management: Demonstrated expertise in developing and executing impactful category strategies that enhance market share and customer engagement.
• Data Analysis & Insight Development: Skilled in harnessing detailed analytical insights to drive business decisions and improve targeted marketing campaigns.
• Stakeholder Engagement: Effective at building robust relationships with internal and external partners, leading to successful collaborative projects.