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Category Development Manager

Ref: AS6466447

London, United Kingdom

£55,000

  • Permanent
  • Strategic Relationship Building
  • Market Insight Translation
  • Cross-Functional Team Leadership

About the candidate

The candidate is an accomplished Category Development Manager with extensive experience in the consumer goods sector. They have demonstrated exceptional ability in developing categories, leveraging market data, and establishing solid retailer relationships. This candidate is particularly adept at transforming complex market insights into strategic initiatives that enhance product visibility and drive sales. Their proven track record in fostering collaborative environments along with their sharp analytical skills makes them a valuable asset for driving business growth.

Having progressed through roles from Sales Analyst to Category Development Executive, and most recently serving as a Trade Marketing Specialist, they bring a comprehensive understanding of various aspects of category and trade marketing. They are known for their proactive approach and capacity to develop and implement insight-led strategies that significantly increase category performance, as evidenced by achieving a 15% increase in category sales over a twelve-month period.

What makes them great?

  • Proven Results: Achieved a 15% increase in category sales at a regional FMCG company and led strategies contributing to 20% growth in product distribution at a consumer goods firm.
  • Strategic Initiatives: Expert at developing and implementing strategies that leverage consumer insights for category growth.
  • Analytical Proficiency: Advanced skills in market analysis, using insights to influence product strategies and sales growth.

Areas of expertise

  • Market Analysis: Skilled in translating complex data into actionable insights to drive growth and enhance product placements.
  • Strategic Partnership Development: Expert at cultivating relations with retailers to support sales and marketing objectives.
  • Project and Team Management: Effective in leading cross-functional teams and managing multiple projects to align with strategic business goals.