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Category Development Manager

Ref: AS3275430

Milton Keynes, Glasgow, London

£55,000

  • Permanent
  • Strategic Category Management
  • Data-Driven Decision Making
  • Relationship Building

About the candidate

A dynamic Category Development Manager with a robust background in category management and trade marketing within the FMCG sector. This candidate brings a rich blend of analytical prowess and relationship-building capabilities, making them adept at crafting and executing category strategies that resonate with retailer goals and consumer trends. Their career has spanned working with large FMCG companies and leading national beverage manufacturers, where they have driven significant sales growth and market share improvements through strategic insight and collaborative efforts.

The candidate is known for their capacity to turn complex data into actionable strategies, fostering strong partnerships with major retailers, and influencing decision-making processes with a keen understanding of market dynamics. They thrive in environments that nurture team collaboration and proactive problem-solving, continuously seeking to align cross-functional team activities with overarching corporate objectives.

What makes them great?

  • Strategic Impact: Successfully enhanced sales by 20% in the first year through strategic category management at a large FMCG company.
  • Relationship Building: Established and maintained productive relationships with key retail partners, facilitating effective collaboration and strategy implementation.
  • Market Analysis: Demonstrated ability to conduct in-depth market analysis and competitive benchmarking to drive informed decision-making and positioning strategies.

Areas of expertise

  • Category Strategy Development: Proficient in developing and implementing category strategies aligned with business objectives, resulting in a 20% sales increase within the first year at a large FMCG company.
  • Trade Marketing Execution: Experienced in leading trade marketing initiatives that increase market share and improve product positioning across retail channels.
  • Data Analysis & Insight Generation: Skilled in analysing market data and consumer behavior to provide actionable insights for category optimisation.