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Category Manager

Ref: AS5130724

ME20, UK

£50,000

  • Permanent
  • Strategic Category Management
  • Data-Driven Decision Making
  • Stakeholder Engagement

About the candidate

The candidate is a highly experienced Category Manager with a proven track record in the foodservice industry. Throughout their career, they've displayed a natural aptitude for understanding market dynamics and consumer trends, which they've translated into effective strategies for category growth. They excel in areas requiring strong analytical capabilities and are equipped with excellent communication skills that enhance their ability to work with and lead cross-functional teams. Known for their result-oriented approach, they continuously drive improvements in category sales and margins.

They have acquired substantial experience from working in diverse environments, including a regional food distribution company and a national grocery retailer. This background has ingrained a deep understanding of varied business models and consumer needs, making them adept at crafting strategies that are meticulously tailored to corporate goals and market demands.

What makes them great?

  • Increased market share: Expanded category share through strategic campaigns and insightful pricing strategies, directly contributing to a 15% sales uplift at a regional food distribution firm.
  • Consumer engagement: Boosted customer interaction and loyalty by 10% through targeted marketing initiatives at a national grocery retailer.
  • Sales growth: Enhanced category sales by 20% by refining product assortment and merchandising techniques in collaboration with marketing and sales teams at a large wholesale company.

Areas of expertise

  • Strategic Category Management: Demonstrated ability to develop and implement impactful category strategies that align with business goals and consumer expectations, substantially increasing market share and category profitability.
  • Data Analysis and Insights: Skilled in interpreting complex data to extract actionable insights, driving decision-making processes and optimising operational effectiveness.
  • Stakeholder Engagement: Exceptional communicator with a talent for building robust relationships across all levels of an organisation, from team members to high-level executives and suppliers.