Category Manager

Ref: AS2955108

Edinburgh, UK

£55,000

• Permanent
• Market Research Expert
• Product Lifecycle Specialist
• Strategic Category Growth

About the candidate

A Category Manager with a rich background in the consumer goods sector, this candidate blends a strategic vision with comprehensive market understanding to drive category growth. Their experience primarily involves working with mid-size companies to develop and execute strategies that significantly enhance product market share and consumer satisfaction. Methodical and data-driven, the candidate has proven expertise in utilising market insights to shape impactful product strategies.

What makes them great?

• Revenue Generation: Contributed to a 30% increase in annual revenue through the introduction of three new product lines at a regional retail brand.
• Market Share Growth: Successfully led campaigns that boosted market share by 20% over two years.
• Online Sales Improvement: Supported strategic online marketing initiatives that led to a 15% growth in online sales for a global e-commerce firm.

Areas of expertise

• Category Management: Skilled in crafting strategic approaches to product categories, focusing particularly on market segmentation and consumer trends.
• Product Lifecycle Management: Demonstrates strong competence from product conception through to market launch, using consumer feedback to refine product features.
• Market Research: Adept in conducting detailed market studies to shape and adjust marketing strategies that resonate with target demographics.