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Category Manager

Ref: AS2423514

Edinburgh, UK

£50,000

  • Permanent
  • Strategic Product Development
  • Interdepartmental Collaboration
  • Customer Experience

About the candidate

Our candidate is an experienced Category Manager specialized in consumer product management within the food and home goods sectors. Demonstrating a solid ability to leverage consumer insights for strategic product development and marketing, they have driven significant commercial successes in fast-paced, high-stakes environments. The candidate's organised approach and keen analytical skills enable them to translate complex data into actionable insights, helped by a collaborative spirit that boosts cross-team synergy.

With a robust track record across various companies ranging from regional to global market leaders, this Category Manager has effectively led the development and execution of product strategies that produce tangible business results, such as revenue increases and market share growth. They thrive on challenges and are deeply committed to enhancing customer experiences through innovative and thoughtful market approaches.

What makes them great?

  • Revenue Growth: Achieved a 20% increase in category revenue by leading strategy in product line expansions for a global consumer goods company.
  • Forecasting Improvement: Enhanced demand forecasting accuracy by 30% through innovative data-driven strategies at a mid-size home appliances firm.
  • Market Share Expansion: Contributed to a 15% market share growth through strategic marketing and product campaigns for a regional food products company.

Areas of expertise

  • Consumer Insights Analysis: Expertise in interpreting market data and consumer feedback to guide product strategy and brand positioning.
  • Product Development and Launch: Proven track record in orchestrating successful new product launches, significantly boosting category revenue and market share.
  • Interdepartmental Collaboration: Strong ability to partner across functions like Sales, Marketing, and Product Development to achieve business objectives.