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Category Manager

Ref: AS8636949

Newbury, UK

£55,000

  • Permanent
  • Data-Driven Decision Making
  • Strategic Planning
  • Stakeholder Engagement

About the candidate

The candidate is a seasoned Category Manager with a strong background in category management within the Fast Moving Consumer Goods (FMCG) sector. They bring robust experience in data-driven decision-making, having worked across the grocery and wine segments with notable success in leveraging shopper insights to foster growth and drive innovations. This has involved close collaboration with key players in major retail operations, securing them an enviable track record in boosting category performance.

Articulate and driven, they are highly adept at managing cross-functional teams, ensuring smooth communication channels and effective execution of strategic initiatives. Their commitment to delivering tangible results is demonstrated in their track record significantly increasing market share and sales through innovative strategies tailored to consumer needs and market demands.

What makes them great?

  • Proven Track Record: Successfully led category reviews in the wine segment that resulted in a 15% increase in market share over two years.
  • Sales Uplift: Achieved a 20% uplift in sales through data-driven initiatives and strong partnerships with key retailers.
  • Communication and Collaboration: Known for excellent communication skills and the ability to foster strong relationships across departments and with external partners to drive business goals.

Areas of expertise

  • Insights and Data Analysis: Proficient in utilising advanced tools like Kantar and Dunnhumby to extract actionable insights from complex data sets, tailoring strategies to enhance product development and marketing initiatives.
  • Stakeholder Engagement: Experienced in effectively communicating and collaborating with key retail partners to align goals and achieve mutual growth objectives.
  • Strategic Planning: Skilled in conducting detailed category reviews and market trend analysis to guide significant strategic decisions within the retail sector.