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Category Manager

Ref: AS1807682

London, UK

£60,000

  • Permanent
  • Strategic Market Planner
  • Product Launch Specialist
  • B2B Relationship Builder

About the candidate

The candidate is an experienced Category Manager with a solid background in the beauty and consumer goods sectors. They have demonstrated proficiency in launching new products and designing effective go-to-market strategies. Their impressive history in category development and product marketing makes them a valuable asset for any team. Known for their ability to analyse markets and execute plans that respond to consumer and market insights, this candidate offers extensively tested skills in product launches, particularly noted for a significant impact on market presence for a wide range of beauty products.

Not only do they bring a strategic and analytical approach to settings, but their interpersonal skills also enable them to foster strong relationships within B2B environments. Their creativity in marketing campaigns has consistently resulted in outstanding outcomes, proving their capacity to innovate under pressure and contribute to company growth.

What makes them great?

  • Managed the launch of a new beauty line achieving a 30% increase in market share within two years by utilising thorough market research and collaborative marketing strategies.
  • Organised major trade events and partner engagements that escalated B2B interest and led to a surge in leads for the sales team.
  • Contributed to a national retail campaign that significantly increased foot traffic and sales by 20% during vital sales periods.

Areas of expertise

  • Product Launches: Skilled in introducing new products into the market and boosting their visibility and sales, evidenced by success in the beauty sector.
  • Market Strategy Development: Proficient in crafting and executing marketing strategies that effectively address target audiences and achieve significant market share growth.
  • Stakeholder Management: Adept at engaging with partners and stakeholders, particularly in a B2B context, strengthening business relations and fostering growth opportunities.