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Category Manager

Ref: AS6463528

London, UK

£60,000

  • Permanent
  • Strategic Category Growth
  • Data-Driven Insights
  • Stakeholder Engagement

About the candidate

The candidate in question is seasoned in the areas of category management within the grocery retail sector, specializing particularly in chilled beverages. Throughout their career, they have demonstrated exceptional skill in leveraging market and consumer data to shape strategic category growth initiatives. Their expertise extends from interpreting complex data sets from industry-standard sources like Nielsen and Kantar to deploying effective marketing and merchandising strategies. This ability has not only driven significant market share increases but has also strengthened cross-functional team collaborations and enhanced stakeholder engagement.

A strong communicator with a passion for storytelling, they use this skill to translate data insights into actionable strategies that resonate with varied audiences. Their experience covers significant roles in regional grocery retail, mid-sized consumer goods, and national food distribution, making them a rounded professional ready to deliver impactful results in their next role.

What makes them great?

  • Market Share Growth: Successfully grew the market share by 15% in a highly competitive category through targeted storytelling and strategic insights.
  • Sales Impact: Contributed to a 20% sales increase in the beverage category through in-depth market analysis and actionable insights.
  • Team Collaboration: Demonstrated ability to navigate and lead cross-functional teams in a dynamic retail environment, enhancing project outcomes and operational efficiency.

Areas of expertise

  • Analytics and Insight Generation: Proficient in using Nielsen and Kantar for data analysis, adept at converting data into compelling narratives for strategic decision-making.
  • Stakeholder Engagement: Proven track record of building robust relationships across functional teams and with external grocery clients to drive collaborative success.
  • Marketing and Merchandising: Skilled in creating and managing promotional campaigns that effectively engage customers and boost brand visibility within the grocery sector.