Category Manager

Ref: AS5782047

HP17, United Kingdom

£50,000

• Permanent
• Cross-Functional Expertise
• Strategic Category Insights
• Brand Growth Specialist

About the candidate

Our candidate is a highly experienced Category Manager who has accrued seven years of in-depth experience within the FMCG sector, predominantly focused on category management and brand strategy. They bring a data-driven yet creatively charged approach to transforming insights into practical outputs that push for category growth. Their career is punctuated with success stories from a regional FMCG manufacturer where pivotal strategies were launched to dominate market shares and execute compelling marketing campaigns across critical retail partnerships.

Proven in adapting to dynamically changing environments, this professional thrives on challenges that require a balance of analytical prowess and creative thinking. Their ability to foster robust cross-functional relationships has enabled them to deliver considerable improvements in product range optimizations and merchandising strategies, enhancing overall sales performance and customer experience.

What makes them great?

• Large-Scale Impact: Successfully led initiatives that increased market share by 20% through strategic category management at a regional FMCG manufacturer.
• Promotional Success: Engineered promotional activities that resulted in a 15% increase in sales during key periods for a major grocery chain.
• Cross-functional Leadership: Known for exceptional skills in forging and nurturing relationships across various departments to enhance strategic alignment and operational efficiency.

Areas of expertise

• Category Management: Proficient in developing and executing category strategies that optimize product assortments and improve sales metrics.
• Brand Strategy: Skilled in formulating and applying brand strategies that are backed by thorough market research and consumer behaviour analysis.
• Data Analysis and Consumer Insights: Expert at turning data into actionable insights to better target customer needs and spot market trends.